A Harley with a video background plus animated GIFS generated engagement for D Squared.
Want to stop traffic at the mall? Bring in a vintage Harley Davidson and let visitors ride their way into a fun animated GIF or photo. When D Squared wanted to generate some buzz around their newest fragrance Wood – they created an awesome in store activation.
The Harley alone drew a crowd but letting people sit and “Ride” made for some great guest experiences. Both branded prints and GIFS were created and shared onsite to social media outlets. Brand ambassadors were also on site giving away samples and interacting with the retail store shoppers.